Diamond Supply

Diamond Supply Co., founded in 1998 by Nick Tershay, has solidified its position as an iconic brand in the world of streetwear and sneaker culture. Initially starting as a skateboard hardware line, the brand quickly expanded into apparel and footwear, gaining a massive following for its unique aesthetic and high-quality products. Diamond Supply Co. collaborated with several prominent brands and designers, which helped elevate its status in the sneaker industry. Its sneakers are known for their distinctive design elements, including the trademark diamond logo, vibrant color palettes, and attention to detail, resonating strongly with both skaters and sneaker enthusiasts. The brand’s ability to fuse utility and style has made it a staple in the wardrobes of many who are passionate about street fashion.

Partnerships and limited-edition releases are integral to Diamond Supply Co.'s sneaker strategy, creating a sense of exclusivity and desirability around the products. High-profile collaborations with brands like Nike SB have produced iconic sneakers, such as the “Tiffany” Dunks, which are celebrated for their luxurious use of materials and standout turquoise colorway. These limited runs often sell out rapidly, fetching high resale prices and further cementing the brand's reputation for quality and innovation. By tapping into the collaborative and collectible aspects of sneaker culture, Diamond Supply Co. maintains a buzz around its releases, continually attracting new fans while keeping long-term supporters engaged. This ability to stay relevant in a competitive market underscores Diamond Supply Co.'s adeptness in navigating the ever-evolving landscape of fashion and footwear.