On

"On" is a Swiss sneaker brand that has swiftly gained prominence in the competitive world of athletic footwear. Founded in 2010 by former professional athlete Olivier Bernhard along with his friends David Allemann and Caspar Coppetti, the brand has revolutionized the sneaker industry with its innovative approach to running shoes. What sets On apart is its unique CloudTec® technology, featuring cushioned pods that compress upon landing and then lock firm for a solid push-off, aiming to deliver the perfect combination of comfort and performance. This technology has garnered the brand a loyal following among runners and athletes, who praise the sneakers for their lightweight feel and responsive cushioning, which can enhance both short sprints and long-distance runs.

Not just limited to performance sneakers, On has also ventured into lifestyle footwear, merging tech-savvy designs with aesthetic appeal to cater to a broader market. Their focus on sustainability has led to the development of products made from recycled materials and eco-friendly manufacturing processes, aligning with the growing consumer demand for responsible fashion. The brand's rapid growth is evident in its global presence, with products available in over 50 countries and a strong e-commerce infrastructure. Additionally, On has attracted endorsements from high-profile athletes and celebrities, further cementing its status as a cutting-edge player in the sneaker industry. Through a blend of sleek design, groundbreaking technology, and a commitment to sustainability, On has managed to carve a niche for itself, appealing to both dedicated athletes and fashion-forward urbanites.