BMW M Motorsport represents the high-performance division of the German automaker BMW, focused on creating vehicles that deliver exceptional speed, handling, and driving excitement. Launched in 1972 as BMW Motorsport GmbH, the division was originally tasked with developing cars for motorsport competitions, a mission that has evolved into a broader range that includes both track-ready race cars and high-performance vehicles for everyday driving. The "M" badge has become synonymous with precision engineering, advanced technology, and a relentless pursuit of excellence on both the racing circuit and the open road.
BMW M Motorsport's contributions to racing history are storied and extensive, including notable victories in endurance events like the 24 Hours of Le Mans and the 24 Hours Nürburgring, as well as success in touring car and GT championships. Beyond its formidable presence in professional racing, the M division also produces sought-after road cars that bring motorsport technology and performance to consumers. Iconic models such as the BMW M3 and M5 have set benchmarks for performance sedans, while the newer additions like the M4 and M8 continue to push the envelope with cutting-edge innovations. The unique combination of racing heritage and road-going sophistication ensures that BMW M Motorsport remains a revered and influential name in the automotive world.