424
424 is a dynamic streetwear brand that has managed to carve out a significant niche within the sneaker industry. Founded by Guillermo Andrade in 2015, the Los Angeles-based label quickly garnered a cult following for its edgy and innovative designs. The brand name "424" is derived from the address of its flagship store on Fairfax Avenue, a renowned hub for streetwear culture. Over the years, 424 has developed a reputation for its high-quality materials, distinctive aesthetic, and collaborations with other influential brands and designers. The brand’s approach often blends elements of art, fashion, and street culture, creating sneakers that are not just footwear but statements of individuality and creativity.
424's foray into the sneaker world has been marked by several high-profile collaborations, most notably with Adidas. Their joint collections have featured reimagined classic silhouettes infused with 424's unique flair, combining Adidas's timeless designs with Andrade's bold, avant-garde vision. Another significant milestone for 424 was their collaborative effort with Italian sneaker brand Superga, which showcased Andrade's talent for merging luxury with streetwear. These partnerships have bolstered 424's reputation, making their sneakers highly sought after by collectors and fashion enthusiasts alike. Through its innovative designs and strategic alliances, 424 continues to push the boundaries of what sneaker culture can be, cementing its status as a significant player in the industry.
