Reebok’s original Question Mid arrived in 1996 at the heart of a basketball footwear revolution, but the brand’s pitch to a young and hopeful Allen Iverson was about much more than a sneaker – it was about their commitment to “A.I.”
“It was a dream come true,” recalled Iverson. “It was close to the same feeling of when you get drafted. Only a certain amount of people have their own signature shoe; that really means you’re special.”
read more