Adidas will be linking up with CLICK’s owner, Eric “Shake” James, to release a sneaker for the city of Milwaukee. Dubbed the Shake x adidas Rivalry Low 414 Day, this special interpretation of the Rivalry Low was made for Milwaukee’s 414 Day as it looks to celebrate the city’s essence. Shake, who is a proud Milwaukeean, is known for collaborating with adidas Cornerstone Community for local events.
Previewed below, the Shake x adidas Rivalry Low 414 Day embodies Milwaukee’s spirit as it comes dressed in Cream and Green hues.The choice of colors is a nod to both the Milwaukee Bucks and Wisconsin’s cheese heritage. Symbolizing the city’s beer culture, the sneaker also features a pint glass emblem, while Shake’s hip-hop roots inspire the signature microphone keychains that will also come with the shoes.