Ronnie Fieg x New Balance 998 - City Never Sleeps

This will be the third consecutive year that Ronnie Fieg and New Balance team up for a Black Friday release. This 998 “revolves around Fieg’s upbringing in New York City, and the general mentality associated with living in the “concrete jungle”. Fieg explained the idea behind “The City Never Sleeps”:

IS THAT EVEN IN THE MIDDLE OF THE NIGHT, NEW YORK IS STILL BRIGHT AS DAY BECAUSE OF ITS CITY’S BRIGHT LIGHTS. THIS CONSTANT CYCLE OF ENDLESS DAYS IS A MAJOR FACTOR FOR THE NEW YORKER’S MENTALITY. PEOPLE HUSTLE HARDER HERE THAN ANYWHERE ELSE, BUT OUR REWARD IS BEING ABLE TO LIVE IN ARGUABLY THE GREATEST CITY IN THE WORLD.”