Concepts has officially begun unveiling their upcoming Nike Air Max 1 Collection, which celebrates the 35th anniversary of the iconic silhouette. The collaboration is officially dubbed the Concepts x Nike Air Max 1 SP “Mellow” Collection.
“Nike has been a tremendous partner to Concepts. Together, our collaborative track record speaks for itself,” says Deon Point, Concepts Creative Director. “When we decided to work on the Air Max 1, a personal favorite, we wanted to fully honor the irreverent spirit of Nike from its origins in the ‘60s up to today.”
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