The latest chapter in the Kobe Bryant sneaker line will go by the name of the Nike Kobe A.D. Mid. The Nike Kobe A.D. Mid is a continuation of Mamba Mentality that encompasses both the physical and psychological elements of basketball. Kobe’s passion for practice and training is well known, but curiosity about the external factors that influence human behavior is lesser known. One aspect of that interest is the psychology of color — particularly in understanding the correlations between color, attitude and emotion.
The new Nike Kobe A.D. Mid applies Bryant’s intrigue of how color personally affects him by releasing the model in five different tonal offerings that illuminate the origins and depth of his need and desire for improvement.
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