adidas Skateboarding x PUIG

Introducing the adidas Skateboarding x PUIG, the third Pro signature model from the brand’s premier global team rider, Lucas Puig. Revealed earlier in May, the co-creation by adidas, Palace Skateboards, and Puig celebrates the revered skater’s near decade reign with the three stripes brand.

“The goal for PUIG was to create something functional for skateboarding but also to incorporate Lucas’ personal style and aesthetic into the footwear,” adidas Skateboarding Design Director, Scott Johnston says. “We’re really thankful to have partners that were all open to such an authentic and real-time design process–some days we met in the office or cross continent, and others we simply shared feedback across a group text chat. The work between the brand, Lucas, and Lev Tanju and Gareth Skewis (Palace) has definitely been one of the most creative and honest partnerships to date.”